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How to Get Real Estate Leads for Realtors

Posted by techceptionpk_admin on December 8, 2022

Realtors need to maintain a good course of leads. When interest rates are low, and temperatures are favorable, you might be flooded with clients. But there is always a market fluctuation around the bend to stop your momentum and, in turn, your commission checks.

The best part of real estate is that a realtor can build his business after incorporating his strengths. Similarly, a lead generation strategy is also very similar. There are many ways to generate real estate leads, and if a form needs to be more appealing or working, one can skip it. Therefore, one must focus on the procedure which suits the personality and natural skills. Hence, developing a good strategy is a simple procedure that requires some time, research, and hard work. One must have an open mind to explore getting real estate leads. A few top sources are as under:-

1. Database

One of the top strategies to generate real estate leads for realtors is to get maximum advantage from the existing databases. The most significant thing is that the utmost efforts have already been put into the current database and clients. Therefore, existing connections should be encouraged to get full advantage.

2. Build partnerships

To form mutually beneficial partnerships, network with other local businesses. Try strategies like co-hosting happy hours, sending gifts to clients or leads, and forming local alliances. Here are a few industries where real estate agents can form productive partnerships:

  • Insurance companies – Homeowners’ insurance is a must, but some homebuyers are also looking to turn their new property into rentals, flip homes, or businesses. Having the right insurance is key.
  • Personal bankers – A home is the biggest financial investment many of us will ever make. Having a personal banker by your side can be a huge help for buyers.
  • Commercial Lenders – Loan officers are an integral part of the home buying process, but most buyers don’t have one in their back pocket.
  • Bakeries –  Connecting with a bakery is always a good choice. Whether you’re sending pies to former clients to keep in touch or order treats for an open house extra sweet.
  • Landscapers – Landscaping is often the first impression potential buyers have of a home. Encourage your sellers to have their homes professionally landscaped to set them apart from the crowd.
  • Cleaning Services – Partner with cleaning services to offer discounted house cleanings to your clients.
  • Staging Experts – Build partnerships with local stagers to get your clients’ houses under contract faster.
  • Title Companies – Have a few go-to companies to recommend to your clients.

3. Mega Open House / Event

Open houses will attract both sellers as well as buyers. A realtor can meet neighbors, impress them and position himself as the listing agent of the area by providing food, drinks, and fun. A little facetime can go a long way with this strategy.

4. Go Door to Door

Traditional door-knocking can still be highly effective, particularly when paired with open houses. When you have an open house scheduled, take a few hours to visit the homes in the surrounding area and invite the homeowners to the open house. They probably won’t buy it, but they might be able to put you in touch with a buyer.

5. Use the Internet to Advertise

One of the top procedures to get into a new business is to be digital. Numerous online real estate listing sites can significantly help a Realtor with lead generation. Invest in paid online advertising. Websites like Zillow offer advertising options for realtors. Here are some other ways to market yourself as a real estate agent:

  • Run Facebook ads
  • Run Google ads
  • Run Linkedln ads
  • Blogs for National or Local Real Estate Websites

6. Build Your Website

It is important to create your own web space. This allows you to build a personal brand, showcase your specialties, and share reviews from satisfied clients. It also ensures you have a connected presence in the local market.

7. Develop a Niche

Developing a niche allows you to prioritize your marketing efforts on a specific group and develop a reputation as the go-to realtor for buyers and sellers. Some common real-estate niches are:

  • Commercial real estate
  • Industrial real estate
  • Luxury homes
  • For Sale By Owner (FSBO) properties
  • Land 
  • First-time Home Buyers

8. Use of Social Media

Using social media to generate leads remains the top option in real estate. There are various ways through which you can generate leads on social media, from buying spaces for ads to using influencers, creating personas, and thinking.

  • Facebook is the most used social network by realtors. It allows you to create an impressive real estate business profile where you can share updates, publish listings, accept reviews, and display essential information about your business. You can also use Messenger to communicate with clients.
  • YouTube is the second most used social media platform. This platform requires a higher level of professionalism than TikTok but has similar advantages of being free to use and easy to reach. Successful agents on YouTube make frequent videos, including, Regular updates like a monthly market trend analysis, Video walkthroughs, Short videos with tips for sellers and buyers, and Drone footage of the property.
  • Instagram is a little different from Facebook,z although it is owned by the same company Meta that owns Facebook. On Instagram, you don’t get as many business profile options, but it’s a great place to share images of your properties. And you can use the stories to post quick videos for your audience. 
  • LinkedIn is another platform that can help realtors to expand their network. There are huge opportunities for networking with other real estate agents and establishing your authority in the industry. 
  • TikTok is the best option for new opportunities. The site is gaining popularity, and it’s good to establish your presence there.

9. Use Google ads

Google Ads are one of the best ways to maximize traffic on your website and generate leads. However, just paying for a Google Ad does not do the trick, and there is more to it than meets the eye. If you are prepared to pay for Google Ads, then it is equally important to prepare yourself to put in the hard yards on your landing page and enhancement your campaign.

10. Lead Generation with a Smart CRM

Scaling your business in real estate is even harder than getting started.

The problem most agents have in the beginning is that there are only so many hours in a day, and the leads at many brokerages need a  prompt response. Mere mortals couldn’t keep up, so the best thing you can do is set up a CRM to help you communicate and nurture those leads.

11. Expired Listings

If a client is frustrated about a dead listing, be a noted listing agent for him. Pull lists of expired listings from the MLS. Start the conversations by explaining to them that you understand their frustration, and this will provide a real opportunity for the realtor to showcase his skills.

12. Geographic Farming

A realtor must recognize a group of homes with sufficient annual turnover. Thereafter, a realtor must engage them through messages, Facebook ads, etc., until he becomes a reasonable choice. Ultimately, a realtor must inundate them with activity proof on social media (Just Listed, Just Sold, Market Updates, etc.) in order t become the listing agent of choice for the clients. This process of marketing real estate properties to a specific area or neighborhood is known as geographic farming.

13. Agent-to-Agent Referrals

The best source is to work with other agents to broaden one’s horizon and get into new markets. 

14. Seller-Specific Online Marketing

Online marketing is an excellent real estate lead-generation strategy. It requires some hard work upfront, but once established, it can guide leads straight down the sales funnel.


If you sign up with Regentology, you do not have to worry about generating leads and creating a better marketing campaign. All of this is done by Regentology, the most agent-friendly referral network in North America. They ensure that you close the deals by doing what you do best and Regentology ensures they fulfill their end by doing what they do best, and collectively everyone wins.

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