Unfortunately, as grand as Black Friday sales are, they do not apply to real estate. That does not mean you cannot learn a thing or two about real estate even on Black Friday, though. For that reason, realtors should catch up with their clients and stay in touch.
Sample Email Template for Black Friday
Email subject: Black Friday is like real estate buyers going after a hot listing
Black Friday basically begins on Thursday these days.
You’ve probably driven past a big box store on the way home from Thanksgiving dinner and seen people with tents set up, waiting in line for the store to open.
They all want to be first into the store, or at least one of the first…because the deals are first-come, first-serve.
Do you want the latest, greatest, must-have item, or the best deal? You better not linger at Thanksgiving dinner, and get yourself in line.
It takes a ton of forethought, desire, and dedication to even have a shot at getting one of the deals.
It’s kind of the same with the best real estate listings. But not just one day a year…all year.
When a great deal pops on the market, or a house many people want, it’s like the frenzy of people streaming through the doors of a big box store on Black Friday. Buyers flock fast and furiously.
But, with a great real estate deal, or great house, the big difference is that only one buyer gets it.
Here’s the good news…
- You don’t have to be first in line to see the house. You don’t need to set up a tent on the owner’s lawn and wait to be the first one to see the house. (In fact, that might hurt your cause more than help it!)
- Heck, you don’t even necessarily have to be the one who offers the most money for the house! (Although how much you offer does matter!)
- Crafting and presenting the best offer, when you’re trying to buy a house with lots of interest, is an art form that can get you a house even when there are higher offers. (I consider myself quite the artist when it comes to multiple offer scenarios…so you’re in good hands with me!)
I wish you luck on getting any deals you’ve got your eye on this Black Friday! But when it comes to getting the house you want, I won’t wish you luck…I’ll wish you work with me. That should do the trick! LOL
This should be a good enough template to tempt your client to consider looking for a real estate deal, too!